Advertising Opportunities

Advertising on walkingsa.org.au

Thank you for your interest in using Walking SA to reach people interested in walking.

Audience

People viewing our website include:

  • hikers and bushwalkers hiking around South Australia, Australia and the world
  • people getting more involved in walking or hiking, whether for health, transport or leisure

Visitor Stats

Since the launch of the new Walking SA website traffic has increased significantly.

  2017 2016 2015 2014 2013
Average daily visitors 1189 954 454 240 16
Average daily page impressions 3536 1981 989 530 41
Average session 2 min 47 secs 2 min 23 secs 2 min 9 secs 1 min 59 secs 2 min 20 secs
Bounce rate 43% 66% 63% 59% 60%
New vs returning 61% vs 39% 67% vs 33% 73% vs 27% 77% vs 23% 74% vs
26%
Email subscribers 1943 1176 750 700 0
Country Australia - 96% Australia - 95% Australia - 92% Australia - 95% -

Refer to notes at the bottom of this page as to how some of these figures have been calculated.

Popular Content

Popular areas of our website include:

  • Find a Place to Walk directory. People can find and share walks and trails near them.
  • News subscribers. Ad-hoc news articles about walking. Subscribers choose topics of interest
  • Find a Walking Guide. People can review over 50 books, websites and apps that detail walks and trails in South Australia.
  • Find a Walking Club. People can view South Australia’s walking clubs, including their walk events and profile pages.
  • Walk for a Cause calendar. People can view upcoming walk for a cause events.

Website Ranking vs Search Term Popularity

The word clouds demonstrate the popularity of search terms and how the Walking SA website performs against those terms.

Website Ranking vs Search Term Popularity

Notes about Visitor Stats

1. 2017 stats of website based on 6 months from 1/1/2017 to 30/06/2017
2. 2015 stats of website based on full year from 1/1/2015 to 31/12/2015
3. 2014 stats of new website based on 288 days from 18/3/2014 to 31/12/2015
4. New website launched 13/3/2014
5. 2013 stats of old website based on 61 days in two periods:
(a) 2 week period 26/11/2013 to 10/12/2013, and
(b) 4 week period 12/1/2014 to 28/2/2014
4. Bounce rate is defined as “the percentage of visitors to the website who navigate away from the site after viewing only one page”. 60-70% is considered typical, 50% or less as good.